Do visibility challenges actually help your social media?
Is a visibility challenge the kick in the butt you need to market more consistently? Could be! Will it get you results? It depends.
I'm going to pace myself
I'm changing things up, and you can help steer me in the most helpful direction.
How to optimize for DuckDuckGo
Concerns about AI and privacy have users shifting to DuckDuckGo. How is SEO different outside of Google?
Online marketing when life gets tough
Life has a way of happening when we least expect. How do we make sure our marketing doesn’t stop when we step away?
What does an AI-powered Google search mean for SEO?
Google's newly-announced AI Mode is sure to have some effects on our search traffic, and on whether we get the information we want.
Want the Meta AI app to ‘interpret’ your photos?
What exactly is Meta AI using our images for, and what are the implications?
How do I avoid using AI for my marketing?
Avoiding AI use in my work is more than just willpower. There are habits we can build so content ideas are always there for us when we need them.
What happens when social media dies?
I’m riding the struggle bus through this messy moment in marketing.
How social media has leaned into harmful practices
Social media platforms have moved towards invading our privacy and harming our neighbors, especially over the past year.
Storytelling in marketing: why should anyone care about you?
Telling your story in your online marketing means you have to, well, actually tell us something.
Why AI search wants consistent branding
SEO for organic search can get you pretty far with AI, but there's one key difference.
What does "consistent" online marketing actually look like?
A lot of us think that “consistent” marketing means constant output... but frequency is only part of the puzzle.