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Sarah Giffrow

Sarah Giffrow

I'm a website nerd and accidental marketer, a tender-hearted anti-capitalist, and a working parent. I share sound advice and salty takes about we can make the online marketing world a more inclusive and ethical place.

Portland, Oregon
man in sunglasses singing "I'm Back"
Online Marketing

Re-engage your email list less awkwardly

The Little Mermaid singing "I wanna be where the people are"
Social Media

What does it take to grow a social platform?

Eddie Murphy in a lounge chair on a beach drinking champagne
Community

Newsletters you should make time for

Andy on Parks and Recreation saying, "I wasn't super paying attention"
Social Media

Our attention is our secret weapon

Nina Leakes saying "hi haters!" and blowing a kiss
Social Media

Does viral content really equal social media growth?

Abed on Community saying, "I now pronounce you, canceled."
Tech

I survived canceling my Adobe subscription

Jayne from Firefly standing next to Mal saying, "Testing. Testing, Captain, can you hear me?"
Tech

SEO vs AI Search: a not-so-epic battle

screenshot of a worksheet, overlaid with The Radical Marketer logo and "Instagram Bio Reconfigurator"
Social Media

Tune Up Your Instagram Bio

Ripley in Alien saying, "I say we take off and nuke the entire site from orbit."
Social Media

Hit "pause" before you delete Instagram

Woody and Buzz Lightyear riding a horse, Woody saying "Buzz, Give me a Boost!"
The Back Catalog

Using Instagram Stories to boost your reach

Alexis and Moira Rose looking at her phone saying, "We have five likes!"
Bad Ideas from Tech Bros

Instagram's Repost feature does more harm than good

The Radical Marketer: Help us get to 50 Supporters!
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Brought to you by Sarah Giffrow and her band of online marketing nerds at Upswept Creative in Portland, Oregon.