Sign in Subscribe

Sarah Giffrow

I'm a website nerd and accidental marketer, a tender-hearted anti-capitalist, and a working parent. I share sound advice and salty takes about we can make the online marketing world a more inclusive and ethical place.

Portland, Oregon

Lee Pace as Thranduil tossing his cloak dramatically

I'm going to pace myself

Bugs Bunny and Daffy Duck arguing about Rabbit Season vs Duck Season

How to optimize for DuckDuckGo

Thermians in Galaxy Quest saying, "we need your help"

Online Marketing

Online marketing when life gets tough

Ferris Bueller looking in the camera saying, "it's over. Go home!"

What does an AI-powered Google search mean for SEO?

a person diving onto a grass field and rolling around on it

How do I avoid using AI for my marketing?

Quark on Deep Space 9 shaking his head and saying, "what do you expect me to do?"

Online Marketing

What happens when social media dies?

Laverne Cox asking, "and I should give a s**t about this, why?"

Online Marketing

Storytelling in marketing: why should anyone care about you?

Why AI search wants consistent branding

What does "consistent" online marketing actually look like?

Online Marketing

What does "consistent" online marketing actually look like?