Sign in Subscribe

Sarah Giffrow

I'm a website nerd and accidental marketer, a tender-hearted anti-capitalist, and a working parent. I share sound advice and salty takes about we can make the online marketing world a more inclusive and ethical place.

Portland, Oregon

Ice-T eating and dancing in a kitchen

Navigating the National Shutdown as a small business owner

Marc Maron saying, "I don't have a demographic, I have a disposition."

Online Marketing

Demographics in online marketing are less reliable than ever

Sherlock and Watson looking at computer, with the text, "This might break the internet, jawn"

Your organic website click-throughs may be dropping

Sophia on Golden Girls saying, "boy, can you tell a story."

Online Marketing

Is 2026 is the year of the storyteller?

a man holds a single dollar bill, puts it on his palm, and "makes it rain"

Email Marketing

Giving Tuesday melted my brain and my inbox

Wile E. Coyote fires a cannon, but the cannon blasts backwards into to him

Online Marketing

What I learned from an underwhelming launch

man in sunglasses singing "I'm Back"

Online Marketing

Re-engage your email list less awkwardly

Eddie Murphy in a lounge chair on a beach drinking champagne

Newsletters you should make time for