The Radical Marketer
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Sarah Giffrow

Sarah Giffrow

I'm a website nerd and accidental marketer, a tender-hearted anti-capitalist, and a working parent. I share sound advice and salty takes about we can make the online marketing world a more inclusive and ethical place.

Portland, Oregon
Man in a suit and tie saying, "this place doesn't deserve me!"
Social Media

This online marketer is quitting Facebook

Close-up of Kaa the snake with hypnotic eye swirls
Bad Ideas from Tech Bros

The U.S. TikTok deal is nigh

Artwork of a slice of watermelon with the words "Free Palestine" below it
Community

Using Social Media for Social Justice

Homer Simpson taking a gift certificate from a rich man's pocket and saying, "Yoink!"
Social Media

The case for disengaging from Meta ads

Text reads "The future is accessible," surrounded by colorful icons representing various disabilities, including visual, cognitive, physical, and hearing impairments.
Community

Accessibility is good for society and for SEO

Todd in the car with BoJack Horseman and Diane, saying, "Hooray! A Task!"
Social Media

Why are we using AI for social media content?

Sticker with a drawing of a possum in the middle of a flower, with the words "Please do not perceive me"
Online Marketing

The Main Character Energy We're Avoiding

ChatGPT is becoming a marketing channel and I hate it
Online Marketing

ChatGPT is becoming a marketing channel and I hate it

Instagram Maps is Yet Another Harmful Tech Feature
Bad Ideas from Tech Bros

Instagram Maps is Yet Another Harmful Tech Feature

Geordi LaForge with disapproving hand up: "using jargon and buzzwords in your marketing" Geordi with approving finger point: "using words that actually have meaning for you and your audience"
Online Marketing

When an Instagram Bio Has Nothing to Say

Ron Swanson putting his computer in a dumpster
Online Marketing

You’re not going to make sales on social media

Wall-E the robot rolling next to a human in a floating chair drinking from a cup and watching a projected screen.
Tech

AI is making us worse at everything

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Brought to you by Sarah Giffrow and her band of online marketing nerds at Upswept Creative in Portland, Oregon.