Social Media
How social media has leaned into harmful practices
Social media platforms have moved towards invading our privacy and harming our neighbors, especially over the past year.
Sarah Giffrow
I'm a website nerd and accidental marketer, a tender-hearted anti-capitalist, and a working parent. I share sound advice and salty takes about we can make the online marketing world a more inclusive and ethical place.
Storytelling in marketing: why should anyone care about you?
Telling your story in your online marketing means you have to, well, actually tell us something.
SEO
Why AI search wants consistent branding
SEO for organic search can get you pretty far with AI, but there's one key difference.
What does "consistent" online marketing actually look like?
A lot of us think that “consistent” marketing means constant output... but frequency is only part of the puzzle.
Websites
Why we struggle with Wordpress, and how to fix it
The Wordpress platform has come a long way, and some of the common issues aren’t so hard to solve anymore.
Social Media
Meta could be testing AI-generated ads with our content
If you’ve seen your favorite business post AI-generated ads, they may not have done it on purpose.
Social Media
The cleanest breakup you'll ever have
If you've ever said, "I wish I could just... not do social media," I have good news: YOU CAN.
Email Marketing
Email newsletter platforms that aren't Substack
Here are some great newsletter platforms that don’t promote white supremacists.
Social Media
What you should know about LinkedIn Newsletters
If you’re sick of having your content throttled by picky social media algorithms, LinkedIn Newsletters are worth trying out.
Announcements
Break up with social media
Whether you want to change up your online marketing mix, quit social media, or simply make it less soul-crushing, I want to help. But first: what do YOU want to learn?
Community
How do we do marketing when everything is terrible?
When doing something feels bad, but doing nothing feels worse, what should guide our choices in our online marketing?
Social Media
What alternatives are there to Instagram and TikTok?
You know you want to delete your TikTok or punt your Instagram. But where can you go next?