Community
Navigating the National Shutdown as a small business owner
There's a National Shutdown tomorrow... but what role are small businesses supposed to take in that?
Sarah Giffrow
I'm a website nerd and accidental marketer, a tender-hearted anti-capitalist, and a working parent. I share sound advice and salty takes about we can make the online marketing world a more inclusive and ethical place.
Email Marketing
Social media usage rights make a great case for email marketing
Social media platforms love control, but you probably won't love the control they have over who has the right to use and reuse your content.
Demographics in online marketing are less reliable than ever
Whether you’re building strategy or just choosing a social media platform, demographics aren't the guiding light they used to be.
Social Media
LinkedIn doesn’t want your external links
LinkedIn’s algorithm is known for de-prioritizing posts that contain external links… but what do the effects of that actually look like?
SEO
Your organic website click-throughs may be dropping
…and it’s all the fault of AI search summaries. Here’s why NOT to panic, and what you can do to cover your butts.
Social Media
Is 2026 is the year of the storyteller?
Is storytelling the secret sauce to fix your online marketing in 2026? Yes, actually! But probably not for the reasons you think.
Email Marketing
Giving Tuesday melted my brain and my inbox
Giving Tuesday this year felt more overwhelming than it ever has. Is Giving Tuesday serving nonprofits as well as it used to?
What I learned from an underwhelming launch
Not every launch is a stunning success. Here's what I learned from trying to launch a newsletter membership.
Email Marketing
Re-engage your email list less awkwardly
When you ghost your email list, reaching out starts to feel awkward. Here's how to make it less painful.
Social Media
What does it take to grow a social platform?
Why do we stay on the same social media spaces, even when we want to leave?
Community
Newsletters you should make time for
You don't need my addle-brained post-vacation thoughts, but you DO need this roundup of newsletters that will help you grow and thrive in 2026.
Social Media
Our attention is our secret weapon
Why we all need to stop arguing on the internet and pay attention to the things we actually like