Announcements
Break up with social media
Whether you want to change up your online marketing mix, quit social media, or simply make it less soul-crushing, I want to help. But first: what do YOU want to learn?
Sarah Giffrow
I'm a website nerd and accidental marketer, a tender-hearted anti-capitalist, and a working parent. I share sound advice and salty takes about we can make the online marketing world a more inclusive and ethical place.
Community
How do we do marketing when everything is terrible?
When doing something feels bad, but doing nothing feels worse, what should guide our choices in our online marketing?
Social Media
What alternatives are there to Instagram and TikTok?
You know you want to delete your TikTok or punt your Instagram. But where can you go next?
Community
Navigating the National Shutdown as a small business owner
There's a National Shutdown tomorrow... but what role are small businesses supposed to take in that?
Email Marketing
Social media usage rights make a great case for email marketing
Social media platforms love control, but you probably won't love the control they have over who has the right to use and reuse your content.
Demographics in online marketing are less reliable than ever
Whether you’re building strategy or just choosing a social media platform, demographics aren't the guiding light they used to be.
Social Media
LinkedIn doesn’t want your external links
LinkedIn’s algorithm is known for de-prioritizing posts that contain external links… but what do the effects of that actually look like?
SEO
Your organic website click-throughs may be dropping
…and it’s all the fault of AI search summaries. Here’s why NOT to panic, and what you can do to cover your butts.
Social Media
Is 2026 is the year of the storyteller?
Is storytelling the secret sauce to fix your online marketing in 2026? Yes, actually! But probably not for the reasons you think.
Email Marketing
Giving Tuesday melted my brain and my inbox
Giving Tuesday this year felt more overwhelming than it ever has. Is Giving Tuesday serving nonprofits as well as it used to?
What I learned from an underwhelming launch
Not every launch is a stunning success. Here's what I learned from trying to launch a newsletter membership.
Email Marketing
Re-engage your email list less awkwardly
When you ghost your email list, reaching out starts to feel awkward. Here's how to make it less painful.