Social Media
What does it take to grow a social platform?
Why do we stay on the same social media spaces, even when we want to leave?
Sarah Giffrow
I'm a website nerd and accidental marketer, a tender-hearted anti-capitalist, and a working parent. I share sound advice and salty takes about we can make the online marketing world a more inclusive and ethical place.
Community
Newsletters you should make time for
You don't need my addle-brained post-vacation thoughts, but you DO need this roundup of newsletters that will help you grow and thrive in 2026.
Social Media
Our attention is our secret weapon
Why we all need to stop arguing on the internet and pay attention to the things we actually like
Social Media
Does viral content really equal social media growth?
Does controversial social media content hurt more than it helps? Let's see what the analytics say.
Tech
I survived canceling my Adobe subscription
How do we divest from a technology when we use it for our work? Where's the line between Convenience and Need?
Tech
SEO vs AI Search: a not-so-epic battle
I’m testing AI search against organic search, so you don’t have to.
Social Media
Tune Up Your Instagram Bio
If you haven't thought about your Instagram Bio in too long, it's time to optimize your profile--no, it's time to Reconfigurate it!
Social Media
Hit "pause" before you delete Instagram
Ready to kick social media to the curb forever? Hold up: there’s still the question of what to do with your account, once you've posted your last post.
The Back Catalog
Using Instagram Stories to boost your reach
Instagram Stories can be a quick and effective tool to test out content and expand your audience. Check out a few tactics for using Instagram Stories to get more reach.
Social Media
Instagram's Repost feature does more harm than good
Instagram's Reposts function seems to be a feature nobody asked for, and it’s already hurting activism and harming your reach.
Announcements
Support the most radical online marketing newsletter you know
It's time for our first-ever supporter drive, and I'll be revealing cool incentives bonuses for paid supporters all October long!
Social Media
This online marketer is quitting Facebook
Spoiler alert: it's us. Here's a look at our multi-part plan to (gradually) leave Facebook forever, and any other platforms that cross us in the future.