Email Marketing
Giving Tuesday melted my brain and my inbox
Giving Tuesday this year felt more overwhelming than it ever has. Is Giving Tuesday serving nonprofits as well as it used to?
Sarah Giffrow
I'm a website nerd and accidental marketer, a tender-hearted anti-capitalist, and a working parent. I share sound advice and salty takes about we can make the online marketing world a more inclusive and ethical place.
What I learned from an underwhelming launch
Not every launch is a stunning success. Here's what I learned from trying to launch a newsletter membership.
Email Marketing
Re-engage your email list less awkwardly
When you ghost your email list, reaching out starts to feel awkward. Here's how to make it less painful.
Social Media
What does it take to grow a social platform?
Why do we stay on the same social media spaces, even when we want to leave?
Community
Newsletters you should make time for
You don't need my addle-brained post-vacation thoughts, but you DO need this roundup of newsletters that will help you grow and thrive in 2026.
Social Media
Our attention is our secret weapon
Why we all need to stop arguing on the internet and pay attention to the things we actually like
Social Media
Does viral content really equal social media growth?
Does controversial social media content hurt more than it helps? Let's see what the analytics say.
Tech
I survived canceling my Adobe subscription
How do we divest from a technology when we use it for our work? Where's the line between Convenience and Need?
Tech
SEO vs AI Search: a not-so-epic battle
I’m testing AI search against organic search, so you don’t have to.
Social Media
Tune Up Your Instagram Bio
If you haven't thought about your Instagram Bio in too long, it's time to optimize your profile--no, it's time to Reconfigurate it!
Social Media
Hit "pause" before you delete Instagram
Ready to kick social media to the curb forever? Hold up: there’s still the question of what to do with your account, once you've posted your last post.
The Back Catalog
Using Instagram Stories to boost your reach
Instagram Stories can be a quick and effective tool to test out content and expand your audience. Check out a few tactics for using Instagram Stories to get more reach.