Community
Accessibility is good for society and for SEO
If you believe in a more inclusive world, digital accessibility is a Must. A few simple steps with your website images can pump up your accessibility AND your SEO.
Sarah Giffrow
I'm a website nerd and accidental marketer, a tender-hearted anti-capitalist, and a working parent. I share sound advice and salty takes about we can make the online marketing world a more inclusive and ethical place.
Social Media
Why are we using AI for social media content?
Apparently, only 3.7% of social media creatives are doing social without using AI... half of them are using AI for a task they don’t even trust it to do well.
Community
The Main Character Energy We're Avoiding
A lot of us worry about getting the wrong kind of attention online--sometimes to the point where we don't share anything at all.
Tech
ChatGPT is becoming a marketing channel and I hate it
Why AI search tools like ChatGPT and Google Gemini are going to get ruined
Tech
Instagram Maps is Yet Another Harmful Tech Feature
Leave it to the overwhelmingly cis white male tech industry to roll out a feature that broadcasts the current location of every user online.
When an Instagram Bio Has Nothing to Say
Brevity in your writing is hard, y'all. And yet, with some thought, you CAN make a clear impression with fewer words than you think. Or, in the case of the Instagram bio I saw yesterday, you can say a whole lot of nothing.
Social Media
You’re not going to make sales on social media
No shade, just facts: you need to get your audience to move on from social platforms... but how do you do it?
Tech
AI is making us worse at everything
Generative AI isn't just stealing creative work--it's stealing our opportunities to learn.
Community
What a tiny island nation taught me about speaking up
Playing my sport on the world stage is an unforgettable experience in itself, but something else took me by surprise: how much people cared about our story.
Announcements
More Radical than Social Media
Hello, Snack Break fans and radical humans! A lot of y'all are here because of my weekly email series, Social Media Snack Break. That series made sense at the time--I wanted to grow our social media client base at Upswept Creative, and people love free stuff, so